PROJECT 01

TEKA PARQUET

market intelligence analysis

INTERIOR

PROJECT STORY

CLIENT

TEKA Parquet

YEAR

2024

DURATION

26 Months

PROBLEM

Traffic exists—but conversion is weak due to poor funnel design.

APPROACH

Phase 1 — Infrastructure Build

Website / landing page development
UX/UI aligned with conversion behavior
Tracking system implementation

Phase 2 — Funnel Engineering

Awareness → consideration → conversion flow
Messaging tailored per stage
Retargeting architecture

Phase 3 — Optimization Loop

A/B testing
Conversion rate improvement
Continuous performance refinement

SOLUTION

Campaign: “Less Waste, More Value”
We developed a hero film, performance-driven paid advertisement by geo location targeted, and a conversion-focused landing page targeting architects and interior designer and end user.

OUTCOME

Higher conversion rate, better lead quality, scalable revenue system

3.8M  REACH

Reached millions with high-impact awareness.

+52% GROWTH

Inquiry exceeded expectations.

12.4% CONVERSION

Visitors became customers efficiently.

-48%  CAC

Cost per acquisition dropped significantly.

HOW WE DID IT

TEKA Living Destinations

The overall campaign direction focuses on transforming TEKA from a flooring brand into a premium lifestyle and architectural brand.

Instead of promoting products through specifications and hard selling, TEKA builds emotional desirability through spaces, rituals, architecture, and elevated living experiences.

Rather than chasing mass awareness, TEKA focuses on attracting emotionally aligned, design-conscious audiences with stronger purchase intent and higher lifetime value.