PROJECT 03

REX PARKING

SERVICES

HOW WE DID IT

We began by conducting comprehensive market intelligence to identify high-demand mobility zones, analyze traffic patterns, evaluate commercial activity, and understand the demographic and purchasing power distribution within targeted areas. At the same time, competitor mapping and parking density studies were conducted to uncover market gaps and expansion opportunities.

Using geo-spatial analysis, we then ranked potential locations based on accessibility, movement flow, catchment potential, and projected parking utilization. This approach allowed us to estimate long-term revenue opportunities while minimizing cannibalization risks between operational sites.

To support sustainable growth, we developed a go-to-market strategy tailored to each location’s market characteristics. This included refining the brand positioning, creating localized awareness campaigns, strengthening the customer experience ecosystem, and building strategic partnerships with retail, lifestyle, and commercial tenants to increase destination value and recurring traffic.

PROJECT STORY

CLIENT

Rex Parking

YEAR

2023

DURATION

6 Months

PROBLEM

Where to Open, Not Just When to Open.

Expansion for parking space and EV Charging for new solutions decisions are often based on intuition, not data—leading to underperforming locations.

APPROACH

Phase 1 — Market Intelligence

Identify high-demand zones
Analyze income levels & purchasing power
Study competitor presence

Phase 2 — Location Strategy

Rank potential areas based on Geo-Spatial analyze
Estimate revenue potential per location
Assess cannibalization risk

Phase 3 — Go To Market Plan

Revamp the brand identity to fit the market segmentation
Pre-launch awareness strategy
Localized campaign deployment
Campaign & digital integration for EV Charging Services

SOLUTION

Campaign: “Park. Power. Reward.”

A premium EV parking experience designed to reward the future of mobility.

This campaign transforms conventional parking into an elevated lifestyle service for electric vehicle users. The campaign combines exclusive EV privileges with a smart rewards ecosystem, creating a seamless and engaging experience for modern urban drivers.

EV users receive priority access to dedicated charging bays, premium parking zones, faster entry-exit experiences, and member-based benefits. At the same time, every charging session unlocks rewards such as parking incentives, tenant promotions, lounge privileges, cashback, or loyalty points — encouraging repeat visits and stronger customer retention.

The campaign positions the parking facility not only as infrastructure, but as part of a forward-thinking, premium mobility ecosystem that aligns with sustainability, smart city living, and modern lifestyle expectations.

OUTCOME

Higher success rate per location
Faster ROI on new branches
Reduced expansion risk

2.1K

EV EARN

Reached thousands charging transactions.

+28% SALES

Transactions exceeded expectations.

7.2% CONVERSION

Visitors became loyal customers efficiently.

-18%  CAC

Cost per acquisition dropped significantly.